Stockholm, January 2026 - We are thrilled to announce the appointment of Veronika Kylbergh as Sweden Country Manager. Veronika will lead Smitten’s market positioning, local strategy, and growth as the company prepares for its Sweden push in 2026.
Veronika brings a strong blend of creative thinking and strategic execution, with extensive experience launching and scaling consumer-facing apps in the Swedish market. Her background spans fashion, media, and technology, with hands-on experience across journalism, PR, brand strategy, and marketing.
Throughout her career, Veronika has worked closely with international brands, adapting global strategies to resonate authentically with Swedish audiences. From go-to-market planning and positioning to local execution and growth, she has consistently focused on building brands that feel culturally relevant and genuinely connected to their market.
“Sweden is an incredibly important market for us, and Veronika is the perfect person to lead that journey,” said Jennica Chiang, VP of Marketing at Smitten. “Her understanding of Swedish culture, combined with her experience building consumer brands from the ground up, will be instrumental as we introduce Smitten to a new audience.”
In her role, Veronika will focus on establishing Smitten’s local presence, shaping its brand narrative in Sweden, and supporting long-term growth in line with the company’s broader Nordic and international strategy.
“I’m excited to join Smitten at such a pivotal moment,” said Veronika Kylbergh. “Smitten stands out by making dating feel human, playful, and pressure-free, which really resonates with how people want to connect today. I’m looking forward to helping build something meaningful and fun for the Swedish market.”
Smitten continues to expand its team and market footprint as it works toward its mission of making dating feel joyful, effortless, and authentic.