Dating apps have trained people to swipe, judge, and move on. Smitten is doing the opposite.
With the launch of DUO Activities, a redesigned content feed, and Smart Search, Smitten is expanding how people discover each other, making dating feel more social, more intentional, and way less exhausting.
Instead of forcing everyone into the same swipe flow, Smitten now gives users multiple paths to discovery, depending on their mood, confidence level, and what they are actually looking for that day.
DUO Activities: discover people through shared plans
DUO has long been one of Smitten’s most popular ways to date, especially for friends who want a low-pressure, social way to meet new people. Dating together feels safer, more relaxed, and more fun, particularly for women who prefer not to step into one-on-one situations right away.
With DUO Activities, Smitten builds on what people already love about DUO by adding intention to every match. Instead of just chatting, duos can now share what they actually want to do, from grabbing a drink to trying something new, making it easier to turn conversations into real plans.
The result is a more social, safer, and more natural way to meet. Less endless chatting, more getting out there, and more moments that feel real.
The content feed: discover personality before decisions
The new content feed shifts discovery away from endless swiping and toward personality-led exploration. Instead of only seeing profile covers, users discover highlights, answers, and moments that show who someone really is.
It is designed for curiosity, not urgency. You can explore, save, and come back later, making dating feel more like social discovery and less like speed dating.
Smart Search: discover exactly what you’re looking for
Smart Search gives users a powerful, playful way to find people on their own terms. You can search for someone you know by their name, describe a type you are curious about, or get specific when you are ready to be picky.
It supports everything from open-ended exploration to intentional dating, helping users move faster when they want to, without turning dating into a transaction.
A new approach to dating discovery
Together, DUO Activities, the content feed, and Smart Search represent a shift in how Smitten thinks about dating. There is no single right way to discover someone, and there should be no pressure to decide instantly.
Smitten is building a dating app where discovery feels human, flexible, and fun, whether you are browsing, exploring with friends, or searching with intention.
Because dating should feel like possibility, not fatigue.