Built for tight-knit communities where locals want to connect with locals.
Smitten, the dating app built for small, social communities, today announces its launch in Malta. The app, already Iceland's leading dating app in a country of 370,000 people, is designed for exactly the kind of place Malta is: somewhere everyone knows everyone, where who you're dating matters, and where swiping through a sea of tourists just to find a neighbor has become exhausting.
Where most dating apps were built for cities of millions, Smitten was built for the opposite. Its signature feature, Guessary, lets matches surface the personality details that actually determine compatibility, all before a first date.
The Smitten In Loving Memory Of campaign pays tribute to the bad dates Maltese locals would rather forget. Fake death announcements, posted across social media and in public spaces around Malta, mourn the tourist flings that never stood a chance. The campaign invites Maltese people to share their own tributes, turning a shared frustration into a rallying cry: stop dating people with a return flight. Date someone who's staying. Date local.
"Malta and Iceland have more in common than people think," said David Simonarson, CEO of Smitten. "Small population, strong social scene, and the same frustration: dating apps flooded with people who won't be there long-term. Smitten was built for communities where dating locally matters."
Smitten is available now on iOS and Android in Malta.
About Smitten Smitten is a dating app that makes dating more fun, safer and more engaging. Through games, quizzes and smart icebreakers, Smitten creates interaction even before the match, leading to more relevant matches and better conversations. The app is primarily aimed at Gen Z and Millennials and offers safe dating with BankID verification.
For press enquiries contact: marketing@smitten.fun
